The advent of digital technologies has transformed art and artists across the spectrum. Use of these technologies has created new opportunities for artistic expression. In fact, in many cases it is difficult to determine if digital manipulation has occurred, and if so to what extent. Chapter one explores the use of digital imaging and the digital production of art.
While the chapter walks the reader through several applications of digital art, it was interesting to understand the complexity of digital montage; particularly in the way it transforms familiar images into new and fresh ideas. This is even truer in the realm of advertising. The ability to juxtapose images creates opportunities to create meaning by shifting contexts or challenging the viewer to develop a new relationship about what they are seeing. In each instance, the artists invite the viewer to step into a new world and ingest anew the subtext of each image.
No comments:
Post a Comment